Sprinkles is a cupcake business based in Singapore that provides the best quality cupcakes you will ever taste. The mission of the business is to let you bite into one of our moist, divine cupcakes with sumptuous frosting & delicious toppings, such that one would think of Sprinkles when they think of cupcakes.
洒是蛋糕店位于新加坡，提供质量最好的蛋糕，你会品尝。企业的使命是让你咬到了我们一个潮湿的，神圣的蛋糕与华丽的结霜美味的配料，这样的人会洒当他们认为蛋糕。
Sprinkles create memorable cupcakes for special events in life. The business will provide catering service for events such as wedding, baby showers, graduation, birthday parties and more. Customers are able to customise decorations on the cupcakes to make it truly unique.
洒创造难忘的纸杯蛋糕为生活中的特殊事件。公司将提供餐饮服务的事件如婚礼，婴儿洗礼，毕业，生日聚会和更多。用户可以自定义装饰蛋糕使它真正独特的。
Sprinkles will be situated at central region of Singapore as there is a huge volume of human traffic flow. Besides purchasing from the store, customers are able to order cupcakes through our online website.
洒将位于新加坡中心区有一个庞大的人流量。除了从商店购买，客户可以通过我们的网站订购蛋糕。
2.计划—— Planning
2计划——规划。
Porter’s Five Competitive Forces:
波特的五种竞争力量：
1) Rivalry Among Existing Firms
1）在现有企业的竞争
This refers to the number of competitors, rate of industry growth, price competition. The number of competitors available in the market would be fairly low. This is due to the fact that the cupcake business is a relatively new concept in Singapore. The rate of industry growth would affect the business positively, as the cupcake industry is growing rapidly and has lots of potential. New product introduction would be done monthly to attract current and new customers. This would be a good way to assess and create new cupcake flavours to cater to the market. The factors mentioned above are considered opportunities in relation to Sprinkles.
这指的是竞争对手的数量，行业增长率，价格竞争。在市场上现有的竞争对手数量将相当低。这是由于这样的事实，蛋糕的业务在新加坡是一个相对较新的概念。行业增长率会影响企业积极，如蛋糕产业正在迅速增长，有很多的潜力。新产品的引进将每月吸引现有的和新的客户。这将是评估和创造新的蛋糕口味的迎合市场的一个好方法。上述因素被认为是关系到机会洒。
2) Bargaining Power of Customers
2）客户的议价能力